Bigger than life Uniqlo is categorized as a specialty chain store within the japanese retail industry.The remaining segments of the japanese retail industry includes the following:Small or single proprietorStores("Mom pop"Stores), DepartmentStores, GeneralStores, Supermarkets, Discounters, and Shopping Buildings in contrast to shopping malls or plazas. Originally a division of fast retailing co., Ltd., on November 1, 2005, UNIQLO Co., Ltd.Was born of corporate restructuring, and now exists as a 100% consolidated subsidiary of fast retailing, which is listed on the first section of the tokyo stock exchange. Uniqlo is japan?S leading clothing retail chain in terms of both sales and profits.The company also operates in china, hong kong, south korea, the united kingdom, the united states, and. 19491994:Rise in japan Since march 1949, a yamaguchibased company, ogori sh?Ji(Which, until then, had been operating men"s clothing shops called"Men"s shop os")Existed in ube, yamaguchi. In june 1984, they opened a unisex casual wear store in fukuromachi, nakaku, hiroshima under the name"Unique Clothing warehouse".It was at this time that the name"Uniqlo"Was born, as a portmanteau of the words"Unique"And"Clothing".In september 1991, the name of the company was changed from"Ogori sh?Ji"To"Fast retailing",Andby April 1994, there were over 100 Uniqlo stores operating throughout Japan. 1997: "Spa"Strategy In 1997, they adopted a set of strategies from american retailing giant the gap, known as"Spa" (Specialitystore/retailer of privatelabel apparel), meaning that they would produce their own clothing and sell it exclusively.Uniqlo had begun outsourcing their clothing manufacturing to factories in china where labour was cheap, a wellestablished corporate practice.Japan was in the depths of a recession at the time, and the low cost, highquality goods proved popular.Their advertising campaigns also proved fruitful. 19982002:First tokyo store and Bridesmaid Dresses http://www.dpmp.com.au/ overseas expansion In november 1998, they opened their first urban uniqlo store in tokyo?S trendy harajuku district, and outlets soon spread to major cities throughout japan.In 2001, sales turnover and gross profit reached a new peak, and with over 500 retail stores in japan, uniqlo decided to expand overseas, establishing fast retailing(Jiangsu)Apparel co., Ltd.In china(And in 2002, opening their first chinese uniqlo outlet in shanghai)And opening their first four overseas outlets in london, england. But sales did not go well in england, and stocks in japanese warehouses were overflowing.In 2002 and 2003, uniqlo profits dropped sharply.In 2004, the company began joint ventures with japanese fashion magazines, and hired such celebrities as norika fujiwara to appear in commercials.They teamed up with new designers, and profits rose(Their london outlets also finally entered the black).The acquisition of other fashion companies by fast retailing also helped the struggling company get back on its feet. 2005present:Further expansion and olympic team uniforms 2005 saw more overseas expansion, with stores opening in the United States(New york), Hong Kong(Tsim sha tsui)And south korea(Seoul), their South Korean expansion being part of a joint venture with Lotte.By 2006, uniqlo was looking into expansion into europe after a relaunch in Plus Size Wedding Dresses the uk stabilized profits. Manhattan flagship store In november 2006, uniqlo"s opened its first flagship store in the soho fashion district of manhattan,(New york city). Tampines one Ion orchard(July 2009) And now, uniqlo already has outlets in japan(703 stores), South Korea, United Kingdom, Party Dresses Australia United States, China, Hong Kong, and just opened recently in. Uniqlo has been the icon of japan"s urban fashion.Luckily it"s opened now in so i don"t have to go too far to japan to find uniqlo store.The brand offers a wide variation of urban fashion and now uniqlo has already goes global and the products not only showing the uniqueness in japanese lifestyle, but already blends in with all the culture around the world.
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